It seems like everything you read these days on the state of the economy is different. One report says we’re on the road to recovery, and another report says there’s a long way to go before we see the light at the end of the tunnel. With so many conflicting perspectives out there, it’s hard to know if you should start spending or continue to keep your wallet out of reach.
The good news is that renting is a smart way to get the things you need no matter how the economy is doing. In fact, according to Trendhunter.tv, Rental Culture is #17 in the Top 20 Consumer Trends for 2010.
Renting has really taken off in the recession, but it is far from a new concept. Just look at ColorTyme – we’ve been in business for 30 years! While back then you might have rented a color TV set, today you can rent virtually anything: fine art, clothing, purses, jewelry, homes, and even cars. For name-brand appliances, furniture, electronics and other home furnishings, ColorTyme is the place to be! The rent-to-own option we offer gives you the affordability and flexibility to own the things you need without a credit check.
Let’s take a look at some other consumer trends from this year that made the list:
Listed as #18 is a trend known as “Peacocking”. Basically, consumers are accessorizing with bright clothing and cosmetics to create a vibrant look. This brings attention to their wardrobe without having to pay big bucks for a designer label.
“Prodependancy” comes in at #15. Couples today are more likely to move in together than in past generations because of the credit crunch. In addition, there’s been an increase in products like matching tattoos, co-ed fashion and shared home furnishings.
“Nostalgia Marketing” is #12 on the list. The poor economy has consumers looking to escape financial hardships and seek refuge in the fantasies of their childhood giving vintage toys and clothing a big comeback.
#6 on the list is “Greenpliances”. This refers to appliances that help protect the environment including smaller laundry machines and soap-less dishwashers.
“DIY Décor” is listed as #2. Do It Yourself projects like building furniture from scrap material or creating a work of art from garage items is affordable and more socially acceptable than ever.
And, the #1 consumer trend this year is “Next Besting”. This means that people have become more functional in their purchases and attribute success to practical spending rather than having lavish items. Instead of purchasing top-of-the-line merchandise and pricey brands, people are trying new products in the pursuit of the “next best” alternative.
To see the complete list of trends, go to http://www.trendhunter.com/tv/trends-in-2010-forecast.